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Beauty in its most refined state

A new hair experience on Valeriusstraat, created for women who value precision, care, confidence and quiet elegance.

Beauty in its most refined state •

Frente da loja em um prédio com fachada de vidro

Your new hair salon on Valeriusstrat

Valerius is located at Valeriusstraat 35h, 1071 MC Amsterdam, in the heart of Oud-Zuid and close to Vondelpark.

Created for women who live, work or move through this refined part of the city, the salon brings expert hair services, premium care and the GP Hair Experience standard to one of Amsterdam’s most elegant neighbourhoods.

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Signature Hair Experiences

Hair services designed with precision, movement and signature

At Valerius, every service begins with an understanding of your hair, your lifestyle and the result you want to achieve. From seamless extensions to refined color, haircut design and restorative treatments, our work is guided by consultation, technical control and a polished finish.

Invisible Hair Extensions

Natural volume and length, designed to blend seamlessly, feel comfortable and move with elegance.

Haircut Design

Short haircuts, long layers, classic shapes and face-framing details, tailored to your hair texture and lifestyle.

Signature Balayage

Bright blondes, soft blondes and illuminated brunettes, created with dimension, balance and a refined finish.

Color & Gloss

Root color, full color, gloss and toner refresh services created to enhance, renew or transform your shade.

Corrective Color

Professional correction for balayage, highlights or full color services that need balance, strategy and restoration.

Hair Rituals & Treatments

Keratin, smoothing, anti-frizz, nutrition, repair and ozone rituals designed to improve texture, shine and manageability.

369 Premium Hair

The extension experience

Hair extensions at Valerius are created for women who want fuller, longer or more balanced hair without an obvious finish. The result should feel natural, comfortable and refined, with movement that respects your own hair and a blend that feels effortless.

Your extension service begins with a personalised consultation, where we assess your natural hair, density, color, lifestyle and desired result. From subtle volume to a more visible transformation, every plan is built with precision and long-term wear in mind.

Connected to the expertise behind 369 Premium Hair, Valerius treats extensions as a premium salon service, where quality, discretion and technical execution matter as much as the final look.

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The story behind

A meaningful address, a new chapter in Amsterdam beauty

More than 20 years ago, this same address became part of the beginning of Gleiton Pedro’s professional journey in the Netherlands. It was on Valeriusstraat that a vision started to take shape, the vision of building a beauty experience in Amsterdam defined by technique, care and excellence.

Years later, that vision became GP Hair Experience. Today, Valerius opens as a new chapter in that story, shaped by the same standard of quality and strengthened by the expertise of Daniel Antonialli, whose work in color, transformations and premium hair extensions brings a new layer of craft to the salon.

Together with the knowledge behind 369 Premium Hair, Valerius brings a refined approach to women’s hair in Amsterdam, from seamless extensions to color, balayage, correction, treatments and haircut design.

Valerius is where the beginning of a vision meets the next expression of beauty.

Design curvo abstrato
Frente de uma loja com fachada de vidro

Amsterdam Zuid

The • GP • Standard

Trusted expertise, translated into a new experience

Valerius carries the culture, care and professional standard built by GP Hair Experience in Amsterdam. Behind the name is a commitment to personalised consultation, expert execution and a way of receiving clients that feels refined, human and consistent.

Every detail is designed to support confidence, from the first conversation to the final finish.

Personalised consultation
Refined and calm environment
Expert hair professionals
Located in Amsterdam Oud-Zuid
Premium salon experience
Powered by GP Hair Experience
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Be among the first to experience Valerius

A new beauty experience is arriving on Valeriusstraat, bringing expert hair, refined care and the GP Hair Experience standard to a new Amsterdam address.

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Valeriusstrat - Amsterdam

Valerius by GP Hair Experience is a refined hair salon in Amsterdam Oud-Zuid, created for women who recognise quality through the details, the consultation, the atmosphere and the result. Located on Valeriusstraat, one of Amsterdam’s most elegant neighbourhoods, Valerius brings together expert hair services, thoughtful care and the trusted standard behind GP Hair Experience, translated into a new identity with its own presence. 

Here, beauty is approached with intention, technique and calm confidence, so every appointment feels personal, considered and beautifully executed.

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